Mike Nicastro, president of the Central Connecticut Chambers of Commerce, knows a good thing. Money Magazine recently rated Bristol 84th among the top 100 best small cities to live, with populations from 50,000 to 300,000.
That's great for Bristol, but Nicastro is making it work for the Mum City. He's jumping at the chance to use the Money Magazine "Best Places to Live 2010" logo to promote Bristol.
They're using in the chamber's electronic newsletter and on the digital sign on Route 6.
More uses of the logo to come, Nicastro says, in the coming months, as he works it all out with Money Magazine.
To me, that's using common sense and it's also smart business.
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